Public Relations
Public Relations and Communication Management in Europe
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
Global Public Relations Handbook
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
Effective Media Relations
In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations.
Public Relations Techniques That Work
This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations.
77 1/2 Public Relations Tips
Puzzled by how you can get greater public recognition for your product? Would you like to reduce your marketing spending by getting FREE publicity for your company? If so, then 77 1/2 Public Relations Tips: Things Everyone in Business Should Know about PR is for you.
Manager`s Guide to Excellence in Public Relations and Communication Management
Retail: $42.95 (14% off!)
(Overstock Books)
This book reports the findings of a $400, 000, three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation.