Public Relations
Ethics in Public Relations
Ethical Practice in Public Relations provides a framework for understanding important ethical concerns in the field of public relations and corporate communications.
Making It in Public Relations
This is a guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career.
Public Relations in Britain
In this book the author asks a big question: how did public relations develop in Britain and why?
Gaining Influence in Public Relations
Public relations professionals know that power and influence are crucial to getting things done inside their organizations, yet many practitioners believe they are relatively powerless in these strategic moments.
Strategic Public Relations Management
This Second Edition of Erica W. Austin and Bruce E. Pinkleton's popular text, "Strategic Public Relations Management", helps readers move from a tactical public relations approach to a strategic management style.
Public Relations
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.