Ethics in Public Relations

Ethics in Public Relations: Responsible Advocacy explores the ethical dimensions of public relations? advocacy role. Leading public relations scholars offer keen insights into timely issues of interest to scholars, students and professionals. The book addresses a broad range of theoretic and practical concerns, illustrating the scope and complexity of responsible advocacy in 21st century public relations. The work, which focuses on the affirmative aspects of ethical practices, provides practical examples and cases that illustrate universal principles of responsible advocacy. The book also reveals consequences of unethical conduct by public relations professionals, including the potential for heightened legal regulation. The chapters:   ·        analyze principles of ethical advocacy in the ?marketplace of ideas?; ?        distinguish functional and moral responsibility in public relations; ?        consider the ethical challenges involved in communicating with increasingly diverse audiences; ?        review strategies for negotiating ethical and effective relationships with activist publics; ?        examine links between truth and trust in business; ?        identify a need for ethical standards to keep pace with evolving media channels; ?        offer guidelines for ethical risk communication in a world characterized by terror; ?        discuss the growing importance of ethical public diplomacy in the post 9/11 environment; ?        address the influence of culture in global public relations ethics. Key Features: Offers leading public relations scholars? perspecti Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.